Gimmickification

Reivew of Sianne Ngai, Theory of the Gimmick
Sianne Ngai, Theory of the Gimmick: Aesthetic Judgement and Capitalist Form (Cambridge, MA: The Belknap Press of Harvard University Press, 2020), 416pp., £28.95 hb., 978 0 67498 454 7 ‘[I]f only we could forget for a while about the beautiful and get down instead to the dainty and the dumpy’. In this oft-cited remark, made […]